Ask Questions

If you try and tell people 5 interesting things about your product / company / cause, they’ll remember zero. If instead, you tell them just one, they’ll usually ask questions that lead them to the other things, and then they’ll remember all of them because it mattered to them at the moment they asked.

While Simon Willison tagged this with entrepreneurship I’m tagging this with learning and education becuase the same truth holds.

See also There’s no such thing as learning loss or learning gaps. OR What le… and Turning Learning Upside Down.

via James Dillard

Also via Simon linked above.

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